(Guest Post) Robert Manni

Today I am honored to have Robert Manni stop by to do a guest post for Cindy’s Love of Books.

This is Robert’s debut novel The Guys’ Guy’s Guide to Love and I was honored to have been asked to review this book and have Robert stop by to do a guest post for us.

The topic I picked for Robert to write on was “Dating Tips Based on the Principles of running an ad campaigne”

WANT MORE DATES WITH THE RIGHT GUYS? TRY ADVERTISING .

In my novel, THE GUYS’ GUY’S GUIDE TO LOVE, our main character, Max Hallyday, writes a column for a women’s magazine doling out regular guy-style sagely advice to the ladies about how men think and how to get them eating out of your hand. He takes a tough love approach, but he is honest and well-intended, and as a result…well, you’ll have to pick up a copy of the book to find out what happens.

ARE YOU ASKING YOURSELF, WHAT DOES HE MEAN BY ADVERTISING?

Probably, but that’s good. Max is an ad guy who frequently points out the similarities between connecting with the opposite sex and running an effective advertising campaign. He constantly waxes on about being mindful of his clients’ needs and proactively addressing them… to the point that his client says, “So it sounds like advertising is kind of like dating and taking the time to understand a woman.” Well, that’s how advertising works and it can work for you if you run an honest campaign that focuses on how your partner is going to benefit by being with you.
How many times have you obsessed over what you want instead of the qualities that your potential mate is seeking? Admittedly, ladies are a lot better at this than guys (we can be pretty selfish), but it’s easy to fall into the “why am I still single?” or “why haven’t I attracted The One yet?” syndrome which only serves to keep you wanting rather than receiving. Yes, you watched Oprah and read The Secret, but have you really considered what only you can offer your potential partner?

HOW DOES YOUR AD CAMPAIGN WORK?

As soon as you are ready to hit the billboards the airwaves or the internet, you need to hone your message to be positive, fun, and consistent. Those are three attributes that guys really are drawn to (and tend to make for good campaigns), and if you feel good about yourself, the fellas will feel it. And regardless, you should feel good about yourself.  Yes, you ladies live in a hyper-competitive world where you are forced into striving to have hair like Jennifer Anniston or a booty like Kim Kardasian (preferred by dudes over the Jen hair, by the way).

So check into your happy place and send out those positive vibes. Sure, life is way more complicated than that, but we’re talking advertising here and everyone needs to know his or her brand and feel great about it.

A guy’s guy knows who he is and that’s why people like him. Their brand is authentic and it’s about being comfortable in their own skin. You are authentic, too. You are special and guys want to be reassured that you know who you are. Then you will be giving them what they need… a special woman called you.

ARE YOU READY TO ADVERTISE YOUR PERSONAL BRAND?

Be sure to check out Robert Manni’s site.

Thanks so much Robert for taking the time out of your busy schedule to do this for me and my readers.