Read PINK in October

 

 

 

pink

Read Pink® in Honor of Breast Cancer Awareness Month and Support the Next Chapter in Innovative Research

 

Penguin Random House Marks Five-Year Partnership Milestone and $125,000

in Donations to The Breast Cancer Research Foundation®

 

What’s black and white and pink all over?  The initiative by Penguin Random House called Read Pink® in honor of Breast Cancer Awareness Month (October)!

 

Today the scientific community has left behind the “one-size-fits-all” breast cancer treatment to emerge with targeted, more effective therapies. As a result, after remaining stagnant for more than 50 years, the death rate from breast cancer has decreased by 30 percent. The Read Pink® initiative by Penguin Random House is proud to be part of this exciting new chapter in the fight against breast cancer, supporting the bold research of The Breast Cancer Foundation® (BCRF), while leveraging its passionate readers to help increase awareness and education about the disease. This literary embrace of a life-saving cause has resulted in nearly 1.5 million best-selling novels shipped with Read Pink seals and information about BCRF across all five years of the promotion.

 

Penguin Random House is thrilled to partner once again this year with BCRF, as 91 cents of every dollar spent by BCRF is directed towards breast cancer research and awareness programs.

 

The $25,000 donation that Penguin Random House contributes, regardless of sales, provides vital funds to support the mission of BCRF.

 

In honor of Breast Cancer Awareness Month and Penguin Random House’s Read Pink® editions, we are featuring a few participating authors and what Read Pink® means to them…

 Read Pink A Hundred Summers Hi Res

Beatriz Williams (2014 Read Pink® Spokesperson), A Hundred Summers

“Every life lost to breast cancer leaves behind a hole that can never be filled again: a wife, a mother, a sister, a friend, an aunt, a grandmother. I’m so grateful for organizations like The Breast Cancer Research Foundation for their efforts to find a cure for this devastating disease, and honored to support breast cancer awareness, detection, and research through Penguin’s READ PINK program in 2014. With your help, we can move closer to the day when breast cancer leaves behind only survivors.”

Read Pink The Time Between Hi Res 

Karen White, The Time Between

“Since 1989, death rates from breast cancer have been decreasing due to earlier detection and improved treatment because of the efforts of organizations like The Breast Cancer Research Foundation. Books have always been an important part of my life, and I am honored that my book will be part of Penguin’s Read Pink program that supports breast cancer awareness and research through reading. It is my greatest hope that through efforts like this we might find a cure within my lifetime.”Read Pink Sea Swept Hi Res 

Nora Roberts, Sea Swept and The Witness

“To all the moms and daughters, wives and sisters, lovers and friends, Read Pink is here for you and yours. Help support breast cancer awareness and the strong, brave women who fight or will fight this disease and Read Pink in October.”

Read Pink Perfect Timing Hi Res

Catherine Anderson, Perfect Timing

“I am so delighted to be included in the Read Pink campaign again this year with Perfect Timing being featured, along with so many other great books, to raise funds for breast cancer research. I can remember when a diagnosis of breast cancer was often equivalent to a death sentence. Nowadays, the survival rates have increased greatly, and I personally know women who have prevailed over this terrible disease. Sadly, I’ve also known a few women who lost the battle. So I call upon all of you to join ranks with me and countless other women in a war to defeat breast cancer. ‘Read Pink! Buy books bearing the Read Pink logo as gifts for the women you love.’ By standing together as sisters, we have it within our power to make a huge difference!”

 Read Pink Dream Eyes Hi Res

Jayne Ann Krentz, Dream Eyes

“This is the time of year when we celebrate the progress that has been made in the battle against breast cancer and acknowledge the work that lies ahead. No, we aren’t there yet. There’s a long way to go. The greatest weapon we have to fight this disease is research and research costs money. That is why this breast cancer awareness campaign is so important and why I am proud to participate.”

Read Pink I Want to Hold Your Hand Hi Res

Marie Force, I Want to Hold Your Hand

“I’m so thrilled to be part of the Read Pink effort to help raise awareness and funding for breast cancer research. I hear frequently from romance readers who tell me my books and those of other romance authors have helped them get through breast cancer treatment. I want to hear from fewer of them in the future. I want to hear they took our books on fabulous vacations rather than treatments. Please Read Pink in October to support all the courageous women fighting this disease and to fund critical research. Thank you for Reading Pink!”

 

 

Full List of 2014 Participating Authors:

Read Pink MacNamara's Woman Hi ResRead Pink Mrs_ Lincolns Dressmaker Hi ResRead Pink While We Were Watching Downton Abbey Hi Res

 

Read Pink The Heart of a Hero Hi Res

Read Pink The Last Letter from Your Lover Hi ResRead Pink The Witness

 

Mark your calendars and remember to join in the conversation with @BerkleyRomance and @PenguinGroupUSA on Twitter in October.  Make sure to use the hashtag #ReadPink!

 

For more information about the Read Pink initiative and to view a complete list of the participating retail outlets, please visit penguin.com/readpink.

 

Read Pink® Blog Tour Schedule

Please support the blogs taking part in this special, Read Pink® Spotlight Tour!

 

October 1 – Exclusive guest post with spokesperson Beatriz Williams on LizandLisa.com

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September 22                                   Cheryl’s Book Nook; The Readers Den; Gone with the Words;

Pretty Sassy Cool

 

September 23                                   Reading Reality; You Gotta Read; Adria’s Romance Reviews

September 24                                   Kimberly Faye Reads; Nicely Phrased; I Smell Sheep

September 25                                   Romance Junkies; To Read or Not To Read;

A Southern Girl’s Bookshelf

September 26                                   Cindy’s Love of Books; Chick Lit Plus; The Book Reading Gals

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September 29                                   LitChat; Melissa’s Eclectic Bookshelf; Chris Book Blog Emporium

September 30                                   Reality Bites! Let’s Get Lost!; Grave Tells; Britt’s Book and Life Blog;

Sincerely Stacie

October 1                                            Cocktails and Books; The Reading Nook Reviews; 2Bookaholics;

Wit & Sin; Raw Books

October 2                                            SOS Aloha; Bookish Things & More; Shayna Renee’s Spicy Reads

October 3                                            Dew on the Kudzu; Peace Love Books;

Grown Up Book Reviews

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October 6                                            My Book Addiction and More; Book-alicious Mama;

Chick Lit Central

October 7                                            A Dream Within A Dream; Thoughts in Progress; Mundie Moms

October 8                                            Flirty and Dirty Book Blog; Readers Live A Thousand Lives;

That’s What I’m Talking About

October 9                                            Book Lovin’ Mamas; Lori’s Reading Corner; The Book Reading Gals

October 10                                          Supernatural Snark; Once Upon a Twilight;

Expressions of a Hopeful Romantic

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October 13                                          Fallen Angel Reviews; Parajunkee’s View; As I Turn the Pages

October 14                                          Reading in Black & White; Keepin It Real Book Blog

October 15                                          ABCD Diaries; Fictional Candy; Paranormal Book Club

October 16                                          Sexy Bibliophiles; Book Sniffers Anonymous;

Sexy Book Reviews By Shelly & April

October 17                                          Wicked Lil Pixie; The Book Swarm; Addicted 2 Novels;

Stephanie’s Book Reports

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October 20                                          News & Sentinel, “Book Nook”; The Reading Café

October 21                                          The Book Bellas; The Book Cellar

October 22                                          The Novel Life; My Book Muse;

Confessions of a Y.A. & N.A. Book Addict

October 23                                          Rock Stars of Romance; Silver’s Reviews; Journey of a Bookseller

October 24                                          Sunshine & Mountains

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October 27                                          Bewitched Bookworms; Ramblings From This Chick

October 28                                          Reading in Pajamas; Turn the Page

October 29                                          Michelle & Leslie’s Book Picks; Stuck In YA Books;

Reviews by Tammy & Kim

October 30                                          Fang-tastic Books; No BS Book Reviews; Marie’s Cozy Corner

Smut Book Junkie Book Reviews

October 31                                          In Shadows; Love Romances & More

 

Speak Your Mind

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